On September 11, 2025, Excel4Pro participated at the prestigious 14th JUICEFUL ISTANBUL SUMMIT 2025, held at the Radisson Collection Hotel, Vadistanbul in Istanbul, bringing its groundbreaking work in plant-based protein innovation to the forefront of discussions on sustainability and functional foods.
Dr. Aytunga Arık Kibar, project coordinator for Excel4Pro, presented the project’s core objectives and its strategic emphasis on developing sustainable, plant-based protein solutions. She emphasized the project’s importance not only as a driver of innovation but also as a catalyst for regional collaboration across the food and juice sectors.
The reception brought together a diverse group of stakeholders, including juice producers, food industry experts, researchers, and investors. This gathering served as an invaluable opportunity for Excel4Pro to engage directly with key players, fostering dialogue on the role of sustainability and innovation within the fruit juice industry and beyond.
Fruit juice, as highlighted during the event, is more than just a beverage, it is a critical connector bridging agriculture, nutrition, and economic development. By supporting farmers and promoting healthier dietary options, the industry is integral to advancing sustainable food systems. Excel4Pro’s focus on plant-based proteins aligns seamlessly with these goals, positioning the project as a significant contributor to the sector’s sustainable future.
Participation in this event significantly enhanced Excel4Pro’s visibility among influential industry players and potential investors. The networking opportunities created pathways for strategic partnerships, enabling the project to further its impact in developing sustainable food solutions that resonate with contemporary consumer trends.